Beverage

North America accounts for the largest share of the flavored spirits market as a result of developed technology and an intense consumer market.
Flavored Spirit Market Expected to Reach $30 Billion by 2031
The market is currently being driven by consumer demand for unique taste profiles and experiential drinking options beyond traditional spirits.
Jan 6th, 2026
Forest Pine is described as a fusion of pine, ginger and sage.
Inside Torani’s Gold Standard to Crown a Flavor of the Year: Q&A with Consumer & Customer Market Manager
Citral normally occurs in nature as a mixture of two isomers, neral and geranial.
Flavor Bites: Citral in Citrus, Fruit and Other Flavors
Latest
Exploring the Nuances of Citrus for Wellness
Sponsored
Exploring the Nuances of Citrus for Wellness
ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.
Dec 5th, 2025
Dark Sweet Cherry’s flavor profile is described as a bold and dominant sweetness with a light tartness to provide balance.
T. Hasegawa USA Releases Flavor Trends 2026 Report, Names Dark Sweet Cherry Flavor of the Year
Expect a blending of old and new with bold flavors and customizable additions.
Dec 16th, 2025
Black currant berries are commonly used as ingredients in jams, syrups, candies, desserts, drinks and liqueurs.
McCormick Reveals Black Currant as its 2026 Flavor of the Year
The flavor profile of black currant is described as “earthy, slightly floral and herbal.”
Dec 10th, 2025
The carbonated segment of the flavored water market currently holds the largest share, seen as an alternative to sodas.
Flavored Water Market Expected to Reach $57 Billion Over Next Ten Years
The market is being primarily driven by consumer demand for health-centered beverage options and new, innovative flavors.
Dec 10th, 2025
Star anise contains a sweet-spicy profile with notes of licorice, clove and cinnamon.
dsm-firmenich Names Frosted Star Anise as Flavor of the Year 2026
‘Frosted Star Anise’ combines the comforting warmth of star anise with a cool, frosted twist.
Dec 9th, 2025
Esarom’s Punky Pineapple flavor can be used in a variety of applications, according to the company.
Esarom Names Pineapple as 2026 Flavor of the Year
Company officials describe pineapple as a flavor “that radiates sunshine, optimism and tropical brightness.”
Dec 8th, 2025
The Pipeline has a flexible process to tailor to specific customer needs and a vast network of resources.
Sensient Introduces ‘The Pipeline’ for Beverage Creation
New beverage development hub provides support and guidance from scientists, manufacturing experts and marketing professionals.
Dec 8th, 2025
The guide highlights the top 10 seasonal flavor launches in North America.
FlavorSum Releases 2026 Seasonal Flavor Guide
The report includes data for the four major seasons across various categories.
Dec 3rd, 2025
The trend report outlines how the trends will influence flavor innovation in the food and beverage industry.
Lionel Hitchen Publishes 2026/2027 Flavor Trends
Consumer habits are being shaped by cultural fusions, increased wellness consciousness and sensory exploration.
Dec 1st, 2025
Adobe Stock 1772524403
Top 5 Flavor Headlines of November 2025
Check out or readers' most loved flavor articles.
Dec 1st, 2025
The Citrus Innovation Center is a 30,000 square-foot facility that includes state-of-the-art capabilities in botanical research and a 360-degree digital immersion room.
Sustaining the Future of Citrus: Q&A with IFF’s VP of Citrus Innovation
Karel Coosemans explains what customers are looking for at the Citrus Innovation Center and how this space is helping secure the citrus supply for the future.
Dec 1st, 2025