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The Art of Perfumery: An Orchidia Education
"Ooh, smell this!" she delights, twisting the cap off a new shampoo discovery, and leaning into her shopping companion. "It smells so good. It reminds me of (pause) something ..."
Jul 21st, 2015
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Relighting the Flame
As scented candles lead the way in air care, fragrance compositions are more creative than ever, while technical considerations explore natural waxes and solvents for a more eco-friendly label.
Dec 27th, 2018
Critics Take on the FiFi Finalists: Part 2
As the annual FiFi Awards fast approaches, P&Fnow checks out what Luca Turin and Tania Sanchez have to say about this year's Nouveau Niche category nominees in their new book, Perfumes: The Guide
Nov 10th, 2008
Moodeaux, a female, BIPOC-owned brand was launched leading with a 'combination of skin care, self-love and good smells.'
Female-owned Fragrance Brand Moodeaux Talks Mental Health
P&F+ connects with founder Brianna Arps to discuss the brand's mission, the link between fragrance and mental health, sustainable efforts and more.
Mar 22nd, 2022
The Fragrance Foundation winners will be announced on June 10, 2021.
The Fragrance Foundation Announces 2021 Awards Finalists
The Fragrance Foundation winners will be announced on June 10, 2021.
Apr 15th, 2021
Inspired by the brand’s popular Travel Series collection of six rainbow-hued hardbacks, Assouline created the Travel From Home Candle line of corresponding scented candles that use the same iconic serigraphy of symbols from the books.
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Sep 1st, 2023
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SIMPPAR XIV: Scent, Place and the Story of Perfumery
Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.
Jul 18th, 2019
Critics Take on the FiFi Finalists
As the annual FiFi Awards fast approaches, P&Fnow checks out what Luca Turin and Tania Sanchez have to say about this year's nominees in their new book, Perfumes: The Guide
Nov 10th, 2008
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Flavor and Fragrance Industry Highlights from CES 2020
P&F explores some of the top trending flavor and fragrance industry tech at this years Consumer Electronics Show.
Jan 14th, 2020
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Apr 30th, 2024
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Endpoint: Look Both Ways
A yearly recap of F&F’s research highlights and what’s to come for 2018.
Nov 22nd, 2017
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Perfume Goes Genderless: The Rise of the Third Option
Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.
Jun 11th, 2018
CEO Erik Fyrwald said, 'Our goal is to remain an innovation-driven company, serving diverse sectors such as home and personal care, food and beverage, and health and wellness.'
IFF 2025 Fragrance Leaders & Newsmakers
IFF's company leaders outline the past year of achievements and the milestones the company has hit over its 60-year history.
Jun 1st, 2025
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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Dec 27th, 2018
Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.
Royalty and Fragrances Part 2: The Scent of Versailles
Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.
Mar 22nd, 2018
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Exploring Oud through Two Eastern Traditions
While many modern western brands market perfumes with oud on the label, this enigmatic scent has been a part of great eastern traditions, namely India and the Arab world, for over a thousand years.
Dec 21st, 2017
On a 1-10 scale of the importance of scent, “scent in my bathtub products” received 9.3.
5 Trends Shaping the Bath & Body Care Industry
Scent experiences, line extensions, collaborations, body sprays, and hand care are leading the way in bath and body care innovation.
Oct 2nd, 2023
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The Juice: Dr. Jenny Tillotson and eScent
The world of smart biosensors, drug delivery systems, personalized fragrance, individual scent bubbles; the ability to turn fragrance on and off—and a new era of second-skin fabrics with fragrance delivery systems embedded into them—would be here by 2017.
Aug 2nd, 2016
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