Leaders > 2025 > Fragrance | Perfumer & Flavorist

Several companies wrote about the use of artificial intelligence and the digitalization of fragrance development.

Introducing the 2025 Fragrance Leaders & Newsmakers

It's time to learn what innovations and technologies our experts are excited about in the world of fragrance.

Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'

dsm-firmenich 2025 Fragrance Leaders & Newsmakers

This month I’ve had the joy of reading and editing all of our Fragrance Leaders & Newsmakers submissions.

What I Learned About Fragrance Today Is …

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s L-Menthol FCC and Mint Portfolio: A Fresh Approach to Flavors and Sustainability

BASF’s marketing and sustainability team takes a deep dive into the company’s mint offerings.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

Steffen Götz shared, 'Underpinning our approach mentioned above, sustainability and regulatory compliance are at the forefront of our innovation efforts.'

BASF 2025 Fragrance Leaders & Newsmakers

Company officials share insights about major trends, the development of innovative products and key regulatory challenges faced by the F&F industry today.

GIvaudan's leaders said that collaboration with customers helps them develop tailored strategies that capitalize on opportunities in established markets.

Givaudan 2025 Fragrance Leaders & Newsmakers

Givaudan segment leaders share the company's business accomplishments, sales performance and sustainability targets.