Welcome to the 2025 Fragrance Leaders & Newsmakers issue! Over the last year, Perfumer & Flavorist+ (P&F+) has witnessed industry leaders invest in the growth and development of innovation centers worldwide to address evolving customer needs.
Welcome to the 2025 Fragrance Leaders & Newsmakers issue! Over the last year, Perfumer & Flavorist+ (P&F+) has witnessed industry leaders invest in the growth and development of innovation centers worldwide to address evolving customer needs.
This year, we decided to divide the Leaders & Newsmakers into two parts: fragrance in June and flavor in July. With this split, our experts had more space to get into their innovations and what specific technologies they predict will make their mark in the years to come. In this issue, you will get an inside look at what eight key players in the industry have marked as influencers for innovation in the fragrance space.
Several companies wrote about the use of artificial intelligence and the digitalization of fragrance development. While these tools can’t completely replace the human element, they can help speed up formulation timelines, leading to quicker launches. These tools can create thousands of compounds in a fraction of the time, and many fragrance creators are looking for that efficiency.
Additionally, our experts again referenced the increased demand for sustainable, traceable ingredients in their creations. Consumers are becoming more and more conscious of what they use, especially on their bodies. Functional ingredients are still a big motivator for consumers, and fragrance companies are leveraging formulations intended to reduce stress or boost mood.
As in previous years, P&F+ tapped industry leaders and newsmakers to weigh in on their companies’ strides over the last 12 months and share their outlook on emerging trends in F&F. Some companies have provided their own introductions to the interview and have chosen a narrative format rather than a standard Q&A. All companies are presented here in alphabetical order.
BASF 2025 Fragrance Leaders & Newsmakers
dsm-firmenich 2025 Fragrance Leaders & Newsmakers
Givaudan 2025 Fragrance Leaders & Newsmakers
Iberchem 2025 Fragrance Leaders & Newsmakers
IFF 2025 Fragrance Leaders & Newsmakers
MANE 2025 Fragrance Leaders & Newsmakers
Symrise 2025 Fragrance Leaders & Newsmakers
Takasago 2025 Fragrance Leaders & Newsmakers
And stay tuned for the Flavor Leaders & Newsmakers in next month's issue!
