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Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

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Santanol Receives Key Certifications

The Indian sandalwood purveyor received certifications in Quality Assurance, Occupational Health Safety, and Environmental Protection.

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Key materials: Inside Vanilla

Vanilla planifolia’s botany, curing options, cultural history and future market prospects

Connect with Key Prospects

Want to engage with a highly focused group of flavor, food and beverage innovators?

Art, Science and Society: Keys to Sensory Success

The 21st Century has already set a sensory revolution in motion that will expand and change the fragrance industry as it creates a society eager for products and services that improve the quality of life and sense of well being of the consumer.

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FragranceLock it and Throw Away the Key

FragranceLock has launched a fragrance finishing spray to create longevity in applications.

Robertet Makes Key Hires, Strategic Executive Moves

With the aim to grow its fine fragrance business in the U.S., Robertet has made some key personnel moves including naming Jordi Castells as vp senior perfumer and adding perfumer Mathieu Nardin to the NYC office.

Comparing Notes: Quality is Key

Looking back on ck one and Tom Ford Grey Vetiver, perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and creating addiction

Nielsen documented that pet food e-commerce soared 77% year-on-year in March 2020, with pet products now the fifth-largest purchase category for Amazon Prime users.

Key Considerations for the Pet Market During Covid-19

The pandemic has seen more adoptions, more time spent with pets and more spending on their food and treats. This article details the key figures and categories worth paying attention to in pet food throughout and post COVID-19.

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DSM Appoints Gaelle Bathany to Key Sustainability Role

DSM has appointed Gaelle Bathany to the role of director of sustainability for personal care and aroma ingredients, where she will focus on tackling ethical production and traceability in sourcing.

Monell Scientists Identify Key Component in Taste Perception

Scientists have identified CALHM1, a channel in the walls of taste receptor cells, as a necessary component in the process of sweet, bitter and umami (savory) taste perception.

Vincenzo Spinnato, cosmetic chemist and president/CEO of TurnKey Beauty, Inc.

TurnKey Beauty, Inc. to Create Judy Garland Fragrance

Cosmetic chemist Vince Spinnato is tapped to develop the fragrance in honor of Judy Garland's 100th birthday.

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Green Is Key in U.S. Laundry Chemical Market

In a report from Kline, the company highlighted key trends and markets for the laundry market.

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Convenience is Key in Asia Pacific Processed Meat Market

Per a recent report, the Asia-Pacific region is one of the fastest-growing markets for processed meat, poultry and fish, as convenience continues to be a key driver of consumer preferences.

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Firmenich Completes Key Step on Path to B Corp Certification

The company has completed the United Nations Sustainable Development Goals (SDG) action manager assessment, developed by B Lab and the UN Global Compact.

The candle segment held 35.89% market share in 2019.

5 Key Global Home Fragrance Market Drivers

The market size was $22.89 billion in 2019.

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Fragrance Houses Recruit Visually Impaired Students in Key Positions

S.H. Kelkar & Co, CPL Aromas and Aero Pharma have all employed visually impaired students as evaluators and Anthea Aromatics has recruited one of the students in the quality control department.

Physical and Psychological Keys to Cosmetic Usage

I believe that the past can provide clues to future growth. Growth should come from many sources. Growth should come from increased fragrance consumption in bath products, environmental fragrances, aroma therapy and importantly, from more frequent application of alcohol-based fragrances.

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