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Can Flavor Be Designed for a Feeling?

IFF's Mood Intelligence framework combines data with the creative work of flavorists.

4th Flavors, Fragrances and Perception Symposium

Jun 8th, 2017Jun 8th, 2017

Verto Names New Staff Scientist

Lynch will provide pharmacological and toxicological expertise

Olfacoustics: The Science and Practice of Auditory–Olfactory Interplay | British Society of Perfumers

Dec 3rd, 2026Dec 31st, 2026

Givaudan Opens New Science and Tech Sensory Center in Kent, U.K.

Center features fragrance evaluation booths, simulated consumer bathroom areas to test personal and home care products.

According to author Alex Woo, there are four strategies to make things saltier without adding more table salt.

How To Best Utilize Salty, Umami And Kokumi Modulators

Understanding various methods to utilizing flavor modulators in formulations.

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New Mouse Study Reveals the Brain’s 'Temporal Filter' for Odor Identity and Why Concentration May Matter Less Than Timing

Odor perception may be governed less by static receptor maps and more by dynamic temporal coding across neural networks.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Maurizio Volpi, president of Fragrance & Beauty, says, 'Myrissi represents a step change for the [i]ndustry. As e-commerce remains the privileged channel for customers, we must answer their need of an olfactive digital experience, something impossible to address until now.'

Givaudan Unveils AI Technology Myrissi to Predict Emotional Perception of Fragrance

The tech is the result of a decade of academic research in brain imagery and AI, to decode the spontaneous olfactory connection with color.

WFFC Cincinnati presents Co-Creation and Communities of Trust virtual networking event.

WFFC Cincinnati Hosts Virtual Networking Event

Guest speaker Jackie Lauer talks building trust in relationships for increased innovation in upcoming virtual seminar.

Woman in white clothing standing among clouds against a blue sky, looking to the side in contemplative pose

Scent Goes to Sleep: How Functional Fragrance Is Transforming the Home Into a Wellness Space

The new creative brief: design not just a scent, but a state of mind.

John Hayes, Ph.D., a full professor in the Department of Food Science and director of the Sensory Evaluation Center at Penn State.

IFT’s John Hayes Receives Sensory & Consumer Sciences Achievement Award

Hayes is a full professor in the Department of Food Science and director of the Sensory Evaluation Center at Penn State.

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

IFRA UK’s Fragrance Forum 2022 will explore how our sense of smell defines us and the world around us.

IFRA UK Fragrance Forum 2022 Explores Sense of Smell

Results from the National Smell Survey will also be revealed at this event.

Study: Sweet Taste Pecerption May Be Altered By Stress Hormone

Study finds that sweet taste perception and intake may be specifically affected via secretion of Glucocorticoid (GC) hormones and subsequent activation of GC receptors in taste cells.

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Givaudan Puts You to Sleep With DreamScentz

A recent patent-pending technology by Givaudan is looking to improve quality of sleep through the power of scent.

IFRA UK Fragrance Forum 2022

Oct 20th, 2022Oct 20th, 2022