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Sowvital and Scentmate Launch Collection of Hand Creams Inspired by Orchard Fruits

The hand cream collection from Sowvital and Scentmate is inspired by orchard fruits and garden harvests.

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Squishmallows Launches Fragrance Collection with Blue Meadow Brands

The collection includes three mood-boosting scents inspired by the brand’s most iconic characters.

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dsm-firmenich Opens Global Food Innovation Center in the Netherlands

The new center is designed to help customers develop delicious, nutritious and sustainable food and beverage solutions.

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Top 5 Fragrance Headlines of September 2025

Red perfume bottle surrounded by ripe strawberries, peaches, and delicate white flowers

Scentmate by dsm-firmenich Reveals Two Major Autumn and Winter Trends for Fine Fragrance

The two key olfactive directions reflect cultural shifts, emotional needs and lifestyle aspirations through fine fragrance.

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European Flavour Association Elects New Board for 2025-2027 Term

Additionally, the EFFA assisted in creating a new association: the Polish Association of the Flavour Industry (PZPA).

Elegant perfume advertisement with pink curtain backdrop and fragrance bottle

Sam Edelman Debuts First Fragrance, Duet Eau de Parfum

Duet Eau de Parfum is inspired by the creative and romantic partnership of founders Sam and Libby Edelman.

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dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection

The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.

Hugo Boss Bottled Beyond perfume bottle and black packaging

BOSS Fragrances Launches BOSS Bottled Beyond

New fragrance features Coty's patented sugar-derived natural fixative and ginger extracted with supercritical fluid extraction.

Colorful assortment of ice cream scoops in vibrant yellow, pink, blue, and green

Top 5 Flavor Headlines of August 2025

Check out which headlines our readers loved most as summer comes to a close.

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dsm-firmenich Announces Launch of ModulaSENSE Maskers for Plant Protein

ModulaSENSE maskers target multiple sensory pathways and block unwanted flavors before they can activate taste receptors.

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Top 5 Fragrance Headlines of July 2025

Discover which articles on fragrance caught our readers' eye.

Sunlit fashion model posing with golden Burberry perfume bottle on rocky landscape

Burberry Beauty Launches Burberry Goddess Parfum

The fragrance features a vegan formula and the bottle is refillable.

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dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta

Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.

Plush Vanilla perfume ad with lavender dress and floating cards on pastel background

Ariana Grande Expands LOVENOTES Fragrance Collection, Available Exclusively at Sephora

LOVENOTES Plush Vanilla was created by dsm-firmenich perfumer Clement Gavarry and is described as a “light, silky vanilla” with gourmand notes.

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Misitano & Stracuzzi Announces Appointment of Mohamed Erraji as Chief Commercial & Strategy Officer

According to the company’s press release, Erraji will officially join the company during the third quarter of 2025.

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dsm-firmenich Announces Jonathan Simon as Next President of Fine Fragrance

“It is the perfect moment for us to make the move and prepare for the future,” said Emmanuel Butstraen, chief operating officer and president of perfumery and beauty at dsm-firmenich.

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Top 5 Fragrance Headlines of June 2025

Check out what our readers connected with the most last month.