Grammy-winning artist Ariana Grande announced the expansion of her LOVENOTES fragrance collection with the addition of Plush Vanilla. This fragrance will be available exclusively at Sephora beginning July 31, 2025.
LOVENOTES Plush Vanilla was created by dsm-firmenich perfumer Clement Gavarry and is described as a “light, silky vanilla” with gourmand notes.
The launch of the LOVENOTES fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans,” Grande said. “I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious, and I am so excited to have this as an exclusive for Sephora. It was such an honor to launch in Sephora and this next step is truly just so exciting and such an honor. This fragrance is so divine, and my favorite from the LOVENOTES collection. I can’t wait for everyone to experience Plush Vanilla!”
Grande first launched her fragrance collections at Sephora in July 2024, and the resulting success expanded the brand’s visibility in the premium fragrance market.
“The Plush Vanilla launch marks an exciting step in our ongoing partnership with Sephora,” said LUXE Brands chief marketing officer and chief commercial officer Noreen Dodge. “Their commitment to innovation and trend leadership within the fragrance category aligns perfectly with Ariana’s creative vision for the brand. We’re proud to bring this exclusive, new fragrance to life with a retail partner who shares our passion for building the brand in a way that resonates deeply with today’s consumer.”
LOVENOTES Plush Vanilla will be available for purchase at Sephora stores and the retailer’s website beginning July 31.
Fragrance Highlights
Fragrance Family: Warm and spicy
Scent Type: Warm and sweet gourmands
Key Notes: Vanilla macaron, cashmere woods, amber crystals, sandalwood
