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New startup Osmo aims to revolutionize the $30 billion fragrance industry by using AI to predict scent molecules.

Google Spin-Off Osmo Develops AI to Create Aroma Molecules for Fragrances

Osmo’s team is said to have built the first map of odor to predict what a molecule smells like from its structure.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

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Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

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Malodor Technology is Meeting Consumer Needs with Fresh Solutions

This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.

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IFRA UK Fragrance Forum Announces Speaker

The speakers for the 2016 IFRA UK Fragrance Forum have been announced.

Discover the latest advancements in AI, and companies specializing in AI applications from companies like Givaudan, Firmenich, IFF and more.

Artificial Intelligence, Plant-based, Appointments and More in This Week's Headlines

Catch up on this week's headlines before logging off for the weekend.

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Editor's Note: More is More

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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Tasting After Trauma: Scientists Work to Rebuild Sense

Scientists believe that manipulation of interleukin-1 signals can promote taste bud regeneration and speed up injuries to human taste buds and nerves.

The Yves Saint Laurent retail experience will expose consumers, who are wearing a specialized headset, to proprietary scent families.

L’Oréal x Emotiv Launch Neurotech Scent Selection Platform

Pairing scents and an EEG headset, the new platform will roll out in Yves Saint Laurent flagship stores through 2023.

Community gathering on social media through livestreaming and the metaverse, improvement of communication with customers, and even involving them in product development, this will surely consolidate and push e-commerce opportunities even further in the coming years.

Euromonitor Investigates Digital Engagement in Fragrances

Discover the latest insights informing the future of fragrance formulation and consumerism.

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IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026

The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.

White kitchen sink with running water, amber soap dispenser, and green houseplant

What Consumers Really Want in Their Home Care and Cleaning Products

Consumer insight platform Yogi's vice president breaks down what matters most in home care purchases.

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Givaudan’s Next Era of Growth, Innovation and Fragrance Excellence

Scent For Good has launched its first product, a gel hand sanitizer formulated with essential oils.

Scent For Good Launches with Hand Sanitizer

Scent For Good has launched its first product, a gel hand sanitizer formulated with essential oils.

Study Finds Extensive Variability in Olfactory Receptors

Monell researchers have found that as much as 30 percent of the large array of human olfactory receptor differs between any two individuals.

Monell Center Researchers, Collaborators ID Critical Olfactory Protein

Researchers found that mice can't smell without G γ13, which may provide insight into the underlying causes of certain smell disorders in humans.

By the way, if you haven't heard, the February 2023 issue is now live and is filled with the buzz on the latest disruptors in F&F (genderless fragrances, neuroscience, consumer demands, flavor ingredient versatility, RTD beverages and more).

Fragrance Technology Launches, Flavor Ingredient Debuts and Trend Reports Fill This Week's Headlines

Catch up on the latest buzz in flavor and fragrance!