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Type: News
News
[FINAL] Estée Lauder Acquires Tom Ford Brand
The potential $3 billion deal would be about 3x what the company paid for Deciem and not quite twice what it paid for Too Faced.
Flavor
FONA Launches Taste Modification Brand Through Optify
“When it comes to taste modification, we have proven and validated techniques and tools," said COO Jeremy Thompson. "Optify showcases this approach, which is designed to help our customers with their toughest challenges.”
Ambient Scent
[update] Report: Courtney Cox Launching Homecourt Brand
The new line will include dish soap, candles and counter spray.
Fine Fragrance
K-Beauty Brand Tamburins Launches Perfume Balm
The Perfume Balm is available in four unique scents.
Sweet Applications
One Brands Brings Back Limited-Edition S’mores Flavor
This flavor was first introduced in summer 2020 as its first-ever limited edition offering.
Regulatory & Research
RIFM Launches New Brand and 2020 Communications Strategy
“If we want to communicate what we do successfully, we first need to introduce ourselves properly,” said RIFM’s President, James Romine. “The new brand more clearly expresses who we are.”
Home Care
Kris Jenner’s Safely Brand Launches Calm Collection
Calm features notes of lavender, vanilla, lemon, coconut, rose and dry musk.
Fragrance
Khloé Kardashian Debuts Fragrance with Luxe Brands
Personal Care/Beauty
Silverwood Brands Takes Stake in Lush, Acquires Sonotas
Per Silverwood, Lush's recent acquisition of its North American partner business will drive revenue and cash flow gains, as well as U.S. and Canadian e-commerce expansion.
Sweet Applications
ONE Brands Releases Naturally Sweetened Snack Bar Line
One has released Basix Bar, a naturally sweetened snack bar available in either cookie dough chocolate chunk, triple chocolate chunk or peanut butter chocolate chunk flavors.
Fragrance
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
Fine Fragrance
Ariana Grande x Luxe Brands Debuts Lovenotes Multi-Fragrance Collection
The Ariana Grande Lonenotes collection was created in collaboration with Robertet and IFF.
Trends
New FiFi Indie Brand Award to Launch
Will be announced at Elements Showcase in August, in collaboration with The Fragrance Foundation
Beverage
Bom Bom Brands Goes Fully Baked With Liquor Flavor
Designed for vegans and health conscious consumers, Fully Baked is created with natural flavors and contains no artificial flavors or dairy.
Ambient Scent
Mood Scents Launches AI-Powered Signature Scent Branding Solution
The AI Tailored Scent Branding Questionnaire takes into account a business's industry, clientele, demographic, desired mood and scent preferences, to generate a formula number and corresponding accord notes and fragrance description.
Ambient Scent
Custom Candle Brand Auden Lueur Debuts with 3 Scents
Custom candle brand Auden Lueur launches its debut collection in partnership with Slate Brands dedicated to transforming spaces through captivating scents.
Event Coverage
Elevating Purpose-Led Brand Experience via Fragrance
Reckitt's Pamela Asplund takes the stage at
World Perfumery Congress
2022.
Fine Fragrance
Report: Tik Tok's Parent Company Launching Fragrance Brand
ByteDance has reportedly been "investing heavily" in consumer products "over the past few years."
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