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Type: News
Photos courtesy of Henry Rose
Michelle Pfeiffer Launches Transparent Fragrance Brand Henry Rose
Created by IFF perfumers Yves Cassar and Pascal Gaurin, the five scents were designed with a limited palette of fragrance ingredients to ensure Environmental Working Group (EWG) standards.
Apr 8th, 2019
Novacyl Launches New Brands: YSA, YMS and YOS
The move highlights the company's transformation to a business development-oriented company.
Oct 18th, 2013
Photo provided by Treo.
Treo Brand Reveals Latest Flavors at Summer Fancy Food Show
The latest beverages are created with natural flavors and sweeteners and will include raspberry lemonade, kiwi watermelon and orange apricot flavors.
Jun 29th, 2018
The fashion brand’s best-selling fragrance, Viva La Juicy, is considered a “pop culture mainstay” and includes fragrance notes of wild berries, jasmine and vanilla.
Revlon and Authentic Brands Group Renew Juicy Couture Fragrance License
Revlon and Authentic Brands Group began their partnership in 2016 to boost Juicy Couture’s fragrances.
Apr 29th, 2025
The Ekos Ryos collection includes three fragrances inspired by the soul of the Amazon region.
Natura Launches new Ekos Perfume Brand with Tátil Design
Tátil Design and natura have collaborated for 25 years, and the design firm helped develop the visual identity of the Ekos brand.
May 13th, 2025
The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.
Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus
The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.
Apr 8th, 2025
Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.
Joseph Abboud Brand to Launch Men's Fragrance & Grooming Collections
Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.
Jan 28th, 2022
The Missing Person fine fragrance offers top notes of skin musk, bergamot nectar and jasmine.
Influencer Chriselle Lim Relaunches Phlur Brand and Introduces Fragrance
The Missing Person fine fragrance offers top notes of skin musk, bergamot nectar and jasmine.
Feb 24th, 2022
Echoing the sustainably sourced ingredients used in the fragrances, the bottle cap is designed using upcycled wood from deceased olive trees and incorporating Portuguese cork as the inner liner.
Genderless All-Natural Skin Care Brand AYOND Launches Fragrances
The three genderless 100% naturally derived eau de parfums are Metamorph, Taos Blue and Rock Rose.
Feb 21st, 2024
Chloé Nomade Eau de Parfum Naturelle includes notes of oakmoss, freesia and Mirabelle Liqueur.
Coty Announces Naomi Scott as Brand Ambassador of Latest Fragrance Campaign
Chloé Nomade Eau de Parfum Naturelle includes notes of oakmoss, freesia and Mirabelle Liqueur.
Jan 10th, 2022
Estée Lauder acquired Editions de Parfums Frédéric Malle in 2015.
Editions de Parfums Founder Frédéric Malle Leaving Brand after 25 Years
Malle is known for referring to perfume as "the mirror of your soul."
Apr 23rd, 2024
Slatkin shared, “This collection has the signature quality and complexity of all Slatkin + Co. scents, with a boosting fragrance experience that scents your mood.'
Harry Slatkin Launches Body Care Brand Dwell212 at Walmart
The collection features four scents available as a body wash, body lotion, hand wash, and fragrance mist.
Feb 25th, 2025
Broken Top's roll-on fragrance selection comes in six scents.
Broken Top Brands Offers Lineup of Reed Diffusers & Roll-On Fragrance
Broken Top's roll-on fragrance selection comes in six scents.
Jul 30th, 2021
The Italian Spritz Collection is a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni.
Peroni x Fragrance Brand Ellis Brooklyn to Launch Italian Spritz Collection
The Italian Spritz Collection is a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni.
Jul 21st, 2022
Jean Madar, chairman and CEO of Inter Parfums, Inc., stated, “We are excited to complete this transaction with these established and valuable fragrance brands, Donna Karan and DKNY.'
Inter Parfums Becomes Exclusive Worldwide Fragrance Licensee for Donna Karan and DNKY Brands
Inter Parfums has already initiated developing strategic advancements and product lines, with an expectation to launch new fragrances under these brands in 2023.
Jul 20th, 2022
To celebrate the launch of Knead, the brand is opening New York's first Pretzel Parfumerie on August 13 at 433 Broadway in Soho, New York.
Auntie Anne's Launches Exclusive Knead Fragrance to Mimic Brand's Buttery Pretzel Aroma
The Knead scent is said to be infused with notes of buttery dough, salt and a hint of sweetness.
Aug 7th, 2024
A NIV Instagram post declared: 'We’re excited to announce our first fragrance investment in China, Melt Season. Estee Lauder has been a leader in luxury fragrances since our first fragrance in 1953.'
The Estée Lauder Companies' New Incubation Ventures Takes Stake in China's Melt Season Fragrance Brand
These latest investments are widely seen as a strategy to regain traction in the market, which is critical for the multinational beauty giant.
Dec 19th, 2023
What are consumers searching for in terms of fine fragrance? Spate dishes on the top two rising stars.
Jean Paul Gaultier & Laura Mercier Names Top Rising Star Personal Fragrance Brands in US by Spate
See the data behind Jean Paul Gaultier’s bringing in 56.5K monthly searches and a +149.6% growth in searches compared to last year.
Jul 2nd, 2024
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