On May 13, 2025, personal care group Natura and creative partner Tátil Design announced the line of the new Ekos Perfumery line, Ryos. This product line is inspired by Amazonian culture, biodiversity and design innovation.
Tátil Design and natura have collaborated for 25 years, and the design firm helped develop the visual identity of the Ekos brand. They collaborated with 17 Amazonian artists who specialize in “abridores de letra” (interpreters of text) to develop the brand identity and packaging.
“The Amazon isn’t just the setting – it’s the protagonist,” said Julia Liberati, creative director at Tátil Design. “We wanted to express the region’s soul through strategy and design. By completely immersing ourselves in the area, its people and its culture, we were able to create something that speaks with heart and intention.”
Fernanda Lopes, global brand manager at Ekos, added, “Tátil Design lives and breathes who we are. Their approach feels like a natural extension of our brand. The team went above and beyond on this project and the results are exceptional, resonating on a more profound level than we could have hoped for.”
The Ekos Ryos collection includes three fragrances inspired by the soul of the Amazon region. The collection can be purchased on Natura’s website
Fragrance Highlights
Ryo Vivo
- Top Notes: Angelica, cassis, pomelo, blood orange, mandarin, black pepper, basil, lemon, pink pepper, fig leaf, pataquiera, priprioca
- Heart Notes: Carrot, elemi, rose, jasmine, jasmine sambac, Jarana flower, orange blossom
- Base Notes: Musk, cedar, amber, moss, oak moss, vetiver, vanilla, Peru balsam, Tolu balsam
Ryo Chuva
- Top Notes: Mandarin, acorde rio/aquatico, black pepper, juniper, orange, petitgrain, pataqueira, priprioca
- Heart Notes: Jasmine sambac, Egyptian jasmine, iris, orange blossom, rose, violet leaves
- Base Notes: Musk, amber, sandalwood, moss, vetiver
Ryo Festa
- Top Notes: Pomelo, bergamot, cistus, turmeric, pink pepper, salvia, thyme, taqueria, priprioca
- Heart Notes: Violet, Egyptian jasmine, paramela
- Base Notes: Amber, vetiver, cedar, sandalwood, patchouli, musk, cocoa
