Fragrance subscription Scentbird announced its partnership with retailer Neiman Marcus for the launch of Neiman’s Select. The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.
“We are thrilled to collaborate with Neiman Marcus to bring Neiman’s Select to life,” said Bettina O’Neill, executive vice president of business development and merchandising at Scentbird. “Through this partnership, we are offering our subscribers an exclusive opportunity to experience luxury scents they might not have encountered before. Fragrance has the power to enhance personal style and expression, and this collaboration embodies our commitment to making high-end perfume more accessible, affordable and exciting.”
The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.
“We are excited to expand our renowned fragrance experience in collaboration with Scentbird,” said Tatiana Birkelund, vice president of beauty, jewelry and home at Neiman Marcus. “Neiman Marcus is a top destination for fragrance, and now a new audience of scent enthusiasts can discover a coveted selection from our highly curated assortment.”
