Auntie Anne's has debuted a fine fragrance as an ode to its iconic freshly baked pretzels, Knead. The company's website reads, "Each spritz evokes the experience of passing an Auntie Anne's store and inhaling the nostalgic aroma of their pretzels."
Knead Notes
The Knead scent is said to be infused with notes of buttery dough, salt and a hint of sweetness.
“There are few scents more recognizable than the aroma of Auntie Anne’s,” said Julie Younglove-Webb, chief brand officer at Auntie Anne’s. “Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
To celebrate the launch of Knead, the brand is opening New York's first Pretzel Parfumerie on August 13 at 433 Broadway in Soho, New York.
Knead is available in 1-ounce and 3.4-ounce bottles.
