Celebrity and entrepreneur Khloé Kardashian announced the launch of her first signature fragrance, XO Khloé, in partnership with Luxe Brands. The fragrance will be available for purchase at Ulta Beauty on December 1, 2024.
“Khloé is one of the most influential people in the world,” said Noreen Dodge, chief marketing officer and chief strategy officer at Luxe Brands. “We know she has the power to both disrupt and accelerate the fragrance category. In bringing Khloé’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé’s audience and consumers globally.”
Fragrance Notes
Top Notes: Crystallized rose petals, lavender, sage blossom
Heart: Orange blossom water, praline, juicy peach
Drydown: Moss, tonka bean, soft wood, musk
Fragrance family: Floral woody
