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Compatibility with waxes is a critical consideration when choosing a fragrance solvent.

Choosing the Right Fragrance Solvent

Maximizing performance while meeting sustainability and other consumer-driven metrics is a critical balance.

Japan: A Fragrance & Flavor Journey

A sensory exploration from the WFFC

Fragrances Through Hydrochlorination of Terpenes

Among the reactions that have enriched terpene chemlstry, perhaps the simplest and one of the outstanding is hydrochlorination. This reaction has been used for structural elucidation, for derivatization to identify and/or purify terpenes and for synthesizing perfumery chemicals. How the application of hydrochlorination on terpenes has unearthed the treasure caves of fragrances is a vibrant chapter worthy of portrayal.

Fragrance for Today—and Tomorrow?

Our present situation is that fragrances in today’s products need to be not only attractive to the consumer, but also safe, cost effective, readily available in large quantities, and stable under a variety of conditions.What will the future bring? The answer is very simple, and a repeat of my earlier statement--it is going to bring whatever the consumer wants.

The Safety of Fragrance Materials

When one considers the long history of the use of fragrances, their broad distribution, and the extent of exposure to them, one is impressed with the very few examples of injury to humans that can be attributed to these materials, The only problems reported have been occasional rashes on the skin, and even more specificalIy, light-induced rashes. And yet there is a persistent myth in the cosmetic industry that any problem encountered in the safety testing of a new cosmetic must be attributable to the fragrance component. Only systematic screening of all of the materials used in fragrances by an independent scientic body, and systematic and voluntary conscientious response by the industry to eliminate ingredients shown to cause harm can dispel this myth.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

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Fragrance Outlook: Noir to Niche

From “black” fragrances to limited-edition scents, the future of perfume lies in the unique and surprising. drom fragrances’ Tribeca (New York) fine fragrance studio is unique for a number of reasons, including its open floor plan and perfumers’ bar—a sort of shared work space that encourages interaction among noses.

In fine fragrance, gourmand notes 'need to be less straightforward and are used to reinforce pleasure and longer-term well-being, as opposed to a temporary satisfaction,' says Xavier Renard, head of fine fragrances Europe, Givaudan.

Gourmand Fragrances of the Future

Far from a passing fad, sugary sweet scents are here to stay.

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Enhancing & Personalizing the Fragrance Experience

Fragrances mask chemical ingredients, support brand identity, signal cleanliness, and provide an overall sensory experience for the consumer. In boosting performance, and enhancing and personalizing fragrance experiences, the fabric care and air care segments reflect a shifting consumer dynamic.

NEXT: Fine Fragrance’s New Reality

The economic crisis is rapidly changing the way the fragrance industry operates; Karyn Khoury explains why that’s a good thing and how suppliers and marketers can reconnect and re-engage with consumers.

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Upping Fragrance Intensity via Cyclodextrins*

How can fragrances pack a bigger punch? Or last longer? These issues forever press the industry and have given rise to novel delivery and release technologies.

Amouage Exceptional Extract collection features five scents (L to R): Epic 57, Reflection 45, Honour 43 and Interlude 53.

Amouage CEO Discusses Fragrance Market

P&F+ taps CEO Marco Parsiegla to discuss market trends, recent formulation developments, creative processes, generational trends and the future of Amouage.

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

What Makes a Fragrance Substantive?

In this article, the substantivity of fragrance is discussed as a function of the vapor pressures, perception threshold values, odor values, water solubilities and matrix factors of ten fragrance raw materials investigated mainly in view on their application in fabric softeners.

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F&F Literature Review: Fragrance Release

Recent studies in biotechnology and genetic disposition are shining a light on why consumers crave the F&F products that they do.

The dynamics of fragrance marketing

Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.

In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.

Symrise 2025 Fragrance Leaders & Newsmakers

The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.

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