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Section: Fragrance > Trends
Personal Care/Beauty
amika Enters Fragrance Space with amika:aura hair + body mist
The new hair and body fragrance will be available at Sephora, the brand's website and in professional salons.
Event Coverage
Behind the Fragrance at Day 3 of the World Perfumery Congress
The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.
Trends
Men's Fragrance Trends for Summer
Mintel explores summer fragrance trends for men, including herbal, woody and fruity
Trends
Forward Thinking: Fragrances of the Moment
Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.
Home Care
Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Event Coverage
SIMPPAR XIV: Scent, Place and the Story of Perfumery
Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.
Trends
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Trends
State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Fine Fragrance
The dynamics of fragrance marketing
Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.
Trends
The Future of Naturals in the Fragrance Industry
Can we really have a green, sustainable and natural fragrance industry?
Trends
Innovation for the Future of the Fragrance Industry
Creativity and the art of perfumery are the essential strengths of the fragrance industry, and that statement will be as true 20 years from now as it is today. But … are they sufficient for continued growth?
Ingredients
Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.
Ingredients
Environmental Fragrances: The State of the Art and Packaging
Exciting new concepts will no doubt move the environmental fragrance experience onto center stage where the purchase pattern and applause will receive strong consumer approval and many encores.
Event Coverage
The Impact of Negative Fragrance Messaging
The need for education and good science.
Trends
Fragrance Perspectives: State of the Art—the Good, the Bad and the Truth
A frank look at the state of the fragrance industry. Let’s start with the bad. The world of fragrances is no longer what it used to be.
Trends
"Generation Co" and the Future of Fragrance
Global youth trends in fine fragrance usage and preference reveal paradigm shifts and surprising opportunities
Event Coverage
Artificial Intelligence: The Future of Fragrance
Stepping into the age of digital fragrance at WPC.
Fine Fragrance
The Role of Men’s Fragrance Advertising in the Mating Game
Those of you who work on new products, from salesperson to perfumer, struggle daily with the client’s perception of the consumer. Therefore, after approval of final submission, you must wait with some interest to see how your client communicates the fragrance in advertising. This is my subject.
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