"Generation Co" and the Future of Fragrance

Jun 30th, 2010

Jeb Gleason-Allured

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Fragrance preferences and six demos based on global trends.

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Exploding Topics defines AI perfume as 'any fragrance created using artificial intelligence technology, specifically, AI algorithms analyze vast amounts of data on fragrance compositions, customer preferences, and market trends to generate unique scent combinations.'

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Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

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