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288 Results
Type: Article
Section: Fragrance > Trends
Trends
Forward Thinking: Fragrances of the Moment
Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.
Home Care
Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Trends
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Trends
State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Fine Fragrance
The dynamics of fragrance marketing
Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.
Trends
The Future of Naturals in the Fragrance Industry
Can we really have a green, sustainable and natural fragrance industry?
Trends
Innovation for the Future of the Fragrance Industry
Creativity and the art of perfumery are the essential strengths of the fragrance industry, and that statement will be as true 20 years from now as it is today. But … are they sufficient for continued growth?
Ingredients
Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
Fragrances formulated without alcohol meet consumer demand for long-lasting scents that also nourish and protect the skin.
Ingredients
Environmental Fragrances: The State of the Art and Packaging
Exciting new concepts will no doubt move the environmental fragrance experience onto center stage where the purchase pattern and applause will receive strong consumer approval and many encores.
Event Coverage
The Impact of Negative Fragrance Messaging
The need for education and good science.
Trends
Fragrance Perspectives: State of the Art—the Good, the Bad and the Truth
A frank look at the state of the fragrance industry. Let’s start with the bad. The world of fragrances is no longer what it used to be.
Trends
"Generation Co" and the Future of Fragrance
Global youth trends in fine fragrance usage and preference reveal paradigm shifts and surprising opportunities
Trends
Sustainable Fragrances 2011: the Age of Transparency
From field to store shelf, the industry faces ongoing ingredient sourcing and disclosure challenges
Fine Fragrance
The Role of Men’s Fragrance Advertising in the Mating Game
Those of you who work on new products, from salesperson to perfumer, struggle daily with the client’s perception of the consumer. Therefore, after approval of final submission, you must wait with some interest to see how your client communicates the fragrance in advertising. This is my subject.
Trends
India: The Crossroads of Flavor and Fragrance
There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.
Event Coverage
The Challenge of "Natural;" Flavor and Fragrance Trends
Highlights from the WFFC fall meeting
Fine Fragrance
The Future of Fragrance: World Perfumery Congress 2016
This year's congress brought together more than 1,100 attendees worldwide to discuss what makes "scents" in fragrance sustainability.
Regulatory & Research
The Importance of Self-Regulation in the Fragrance and Flavor Industry Views of the U.S. Food and Drug Administration
Keeping in mind our shared purposes, I want to discuss with you today the role of the Food and Drug Administration in regulating flavors and fragrances in the United States. I also would like to address the growing importance of international cooperation in regulatory matters.
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