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Section: Fragrance > Trends
Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.
US Prestige Fragrance Sales Projections for Valentine's Day 2023
In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.
Feb 8th, 2023
Olfactive Vision gives Firmenich fine fragrance and beauty customers and consumers from around the world a glimpse into the future.
[Update] Firmenich Introduces Olfactive Vision for Post-COVID World
Olfactive Vision gives Firmenich fine fragrance and beauty customers and consumers from around the world a glimpse into the future.
Jan 27th, 2021
Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
May 30th, 2023
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Valeur Absolue Brings Wellness Fragrance Brand to the U.S.
Featuring perfumes infused with semi-precious stones, Valeur Absolue aims to reinvent the morning perfume ritual with its line of wellness-oriented and natural scents.
Oct 4th, 2018
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In US Fragrance, Men Going Stronger, Women Trending Softer
Growth among strong fragrances is being driven by sophisticated early adopters and multicultural male and female shoppers, according to NPD. Growth in lighter feminine scents reflects a focus on naturalness.
Apr 13th, 2015
US F&F Demand to Approach $7 Billion in 2017
Market researcher Freedonia Group says favorable wellness, demographic, and macroeconomic trends will spur demand for flavors and fragrances.
Aug 29th, 2013
The Perfumer Notes column covers a wide variety of materials with insights from different perfumers.
[update] Discover The Latest "Perfumer Notes" Columns of 2022
In this monthly column, perfumers share various insights behind a chosen ingredient in formulations and beyond.
Aug 11th, 2022
US Beauty Shopping Falls to Lowest Level Since 2008
According to NPD, those cuts are occurring in makeup and fragrance, which are often seen as “for special occasions.”
Mar 16th, 2015
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WFFC Explores a Taste of the Upper West Side
The Women in Flavor and Fragrance Commerce take on the tastes and smells of the Upper West Side in New York City where attendees explored various baked treats, apothecary potions and flavors from the Middle East and human-grade pet food!
Aug 4th, 2016
Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.
Q1 2024 US Beauty Sales Stabilize, but Still Growing
Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.
May 7th, 2024
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Spice and Seasoning Market Kicks It Up a Notch
A recent report projected that the U.S spice and seasoning market will grow at a CAGR of 6.79%, attributed to strong growth in organic products and uses in perfume.
Aug 31st, 2017
Mintel Finds Consumers Using Fragrance to Enhance Beauty Rest
Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.
Feb 17th, 2014
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.
Dec 31st, 2008
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Men Scents Grow 6%, Boosts US Prestige Fragrance Sales
Ahead of Father's Day, the NPD Group has reported that U.S. prestige beauty fragrance sales have experienced a 5% increase, led by a 6% growth in the men’s fragrance category.
Jun 6th, 2019
Italian Fragrance Market Growth Not to Exceed 2% Until 2017
Economic pressures are weighing down results; men's fragrances are expected to grow more than women's fragrances, but not by much, Canadean says.
Aug 2nd, 2013
Woody, vanilla and powdery notes all tie in the top four of both women's and unisex fragrances.
Top 10 Most Popular Perfume Notes for Women and Unisex
Woody, vanilla and powdery notes all tie in the top four of both women's and unisex fragrances.
May 20th, 2021
Trend Spotting: Ungerer Taps British Tea-Inspired Fragrances for 2014
Ungerer expects gourmand scents inspired by the British tradition of afternoon tea to be a key driver in fragrance for 2014.
Jul 23rd, 2013
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[Updated] The Fine Art of Scent: WPC Art Exhibit Preview
New to the event, the WPC art exhibit will explore the growing world of olfactory art with three artists.
Feb 5th, 2018
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