The NPD Group

Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.

US Prestige Fragrance Sales Projections for Valentine's Day 2023

In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.