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Type: Article

Section: Fragrance > Trends

U.S. Market of Flavors & Fragrances

The U.S. flavor and fragrance industry occupies a very important place on the world scene (probably between 25% and 30% world market share). There is much confusion, misinterpretation and misunderstanding concerning its real market size and trends, which is due to an inadequate definition of terms and also to bad research and research methods.

Fragrance and the world around us

Today, a prime fragrance supplier needs a much bigger capital investment than ever before to service customers properly. Why? Much more equipment is needed to provide better stability and longer shelf life, and to comply with an ever-lengthening list of ingredient and manufacturing safety standards and environmental safeguards.

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The Juice: Lisa Hipgrave, Director, IFRA UK

Moving from lab technician to perfumer quicker than you can sniff, Hipgrave’s journey into the fragrance world has led her to giving back to the industry.

Physical and Psychological Keys to Cosmetic Usage

I believe that the past can provide clues to future growth. Growth should come from many sources. Growth should come from increased fragrance consumption in bath products, environmental fragrances, aroma therapy and importantly, from more frequent application of alcohol-based fragrances.

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Aroma Chemical Usage Trends In Modern Perfumery

The better creative perfumers give the lower priced fragrances a quality and uniqueness by adding more “exotic” intensely odored specialty products which, although of higher price, offer excellent strength to cost ratio. These materials, whether aroma chemical, or natural product, frequently comprise 80% or more of the total number of ingredients in a fragrance. In the case of fine fragrances, they often contribute the major part of the total cost. Such ingredients are beyond the scope of this paper, but will be the subject of a future article.

Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.

Unlocking Fragrance Consumer Trends in Western Europe

A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.

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Home Fragrance: Air Care in the US Market

The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.

The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.

Leading Consumer Demands Shaking Up the Fragrance Industry

The February 2023 issue also digs into better-for-you flavor formulations.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

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An Update to the 2017 Flavor & Fragrance Leaderboard

As the global F&F market continues to grow in response to globalization, digitization and rapidly evolving consumer preferences, we take a look at the top 11 companies from Leffingwell’s leaderboard and its influence on a shifting and dynamic industry.

Natural Personal Care: Marching Forward in a Period of Uncertainty

Exploring the challenges facing natural brands and their suppliers as consumers tighten their belts.

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Editor's Note: The Doors of Perception...Lead Us to the Senses

With the evolution of digital technology, the industry is moving into superhuman territory.

Overachievers and Underachievers: What it Takes to Beat the Industry Average

Part 2 of 3: Benchmarking the fragrance industry—examining current trends and future growth

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[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019

The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.

Born in the U.S.A.: IFRA NA Delivers “A Symphony of Senses”

The event, “A Symphony of Senses,” provided a rare opportunity for legislators and staff to interact directly with a trio of perfumers who each presented a perfume inspired by a different musical genre.

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Biotechnology Ushers in a New Era of Innovation for Perfumers and Flavorists

For a moment, imagine that the constraints of ingredient scarcity and price were no longer issues in the flavor and fragrance industry. Freed from these shackles, what products would the industry create? What fragrances and flavors would be incorporated into which products?

The Challenges of a United Europe for the Flavor and Fragrance Industry

Vienna Congress. I can’t think of a business better suited to survive and grow in the future environment of Greater Europe than that dedicated to the two senses of taste and smell. And on a global basis, the flavor and fragrance industry stands on the threshold of opportunity and success far greater than it has experienced ever before.

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

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