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Section: Fragrance > Trends

Analyst: 25-35 Year Olds Are 'Most Engaged' Segment in Fragrance Grooming

Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, according to a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.

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Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products

“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.

Photo provided by Scentbird Lifestyle Image (PRNewsfoto/SCENTBIRD)

Scentbird Raises $18.6 Million for Expansion

Scentbird has announced that it has raised $18.6 million from series A funding in an effort to expand its subscription-based fragrance service.

Global sales of AR/VR headsets grew 56% from 2017 to 2021, reaching $2.6 billion last year, according to Euromonitor.

10 Global Consumer Trends of 2022

Some 2022 trends identified by Euromonitor include consumers finding creative solutions to supply shortages, older consumers expanding to online shopping and more.

Traackr ranks beauty brands based on their VIT Score, which measures visibility, impact, and trust.

Traackr Announces Top 10 Fragrance Brands

Sol de Janeiro tops the list as number one fragrance brand.

Arylessence Report Defines 10 “Deep Trends”

Arylessence TrendWatch also predicts fragrance and flavor ideas that will inspire consumers in 2010.

Baccarat Rouge 540 extrait de parfum by Maison Francis Kurkdjian is a luxurious woody fragrance with notes of grandiflorum jasmine, bitter almonds and a musky and woody accord.

Pop Sugar: 19 Best Starter Fragrances

Some ideal first fragrances identified by Pop Sugar include offerings from Dolce & Gabbana, Chanel, Tom Ford, Byredo and more.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

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10 Years of Natural Perfumers Guild

June 2016 marks the 10 year anniversary of Natural Perfumers Guild, an organization dedicated to the regulation and education of natural aromatics.

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

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Forward Thinking: Fragrances Spring Forward, Part 1

Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.

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Designer Parfums Acquires Cerruti 1881 License

Designer Parfums has acquired the fragrance license of lifestyle brand Cerruti 1881, which has been creating fragrances since 1978.

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Trends in Mint, Part 1: Ingredients

Shortage of crop: India reported a good crop in 2011, but it does seem that the volume of material that came to market was a little less than expected. Perhaps the world demand has also been underestimated.

What's Next: 18 Insiders on F&F Trends

Our experts break down their strategies for finding out what lies ahead for the industry. It doesn't matter if you're selling cars or designing software: The question on every forward-thinking person's mind is, "What's coming next?" And flavor and fragrance is no different.

Fine Fragrances Fight Back in 2006—Part 1

According to Euromonitor International’s latest data, fine fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market

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Ariana Grande Fragrances Hit $150 Million Global

Luxe Brands has announced the Ariana Grande fragrance brands has exceeded $150 million in retail sales.

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18.21 Man Made Offers Tobacco Spirits Cologne

Created with a Prohibition Era vibe, the 18.21 Man Made Sweet Tobacco Spirits is a masculine cologne with tobacco, citrus, vanilla, saffron and musk notes.

Global F&F trends: The 12 Truths of Naturals

Getting to know your F&F buying public. In doing my own research and networking at various F&F industry events, I’ve come to see that today’s health-conscious buying public is more educated and varied than ever before. And no consumer topic is hotter than the natural/organic/wellness trend, which has changed our expectations of fragranced goods and foods.

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