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Traackr Announces Top 10 Fragrance Brands

Dec 11th, 2024

Traackr ranks beauty brands based on their VIT Score, which measures visibility, impact, and trust.

Traackr ranks beauty brands based on their VIT Score, which measures visibility, impact, and trust.

Vladimir Razgulyaev at Adobe Stock

Influencer marketing platform Traackr released its annual list of top-performing beauty brands based on VIT score, or brand vitality score. This metric measures and combines scores based on visibility, impact and trust.

Traackr’s Top 10 Fragrance Brands

The new spring collections are inspired by the season's themes of renewal and bloom.

Bath & Body Works Reveals New Spring Collections

The brand announces several new scents and collections after the implementation of its Consumer First Formula.

COSMIC INTENSE includes fragrance notes of blood orange, amber, vanilla and musk.

Kylie Cosmetics adds COSMIC INTENSE to Fragrance Lineup

COSMIC, Jenner’s first launch in the fragrance space, is a warm floral perfume launched in 2024.

Exploring the Nuances of Citrus for Wellness

Exploring the Nuances of Citrus for Wellness

ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.

Bath & Body Works used sales data to determine the top fragrances in four categories.

Bath & Body Works Reveals Most Loved Fragrances of 2025

The top picks included new additions to the brand’s portfolio as well as returning favorites.

The collection fragrance, Daydream, includes notes of cherries, jasmine and marshmallows.

Hotel Collection Collaborates with Museum of Ice Cream to Launch New Home Fragrance Collection

Each product is available in the exclusive collaboration scent Daydream, inspired by Museum of Ice Cream’s signature dreamlike aesthetic.

TANAKA, founded in 1885, is a leader in Japan for precious metals and serves a variety of industries.

TANAKA Precious Metal Group and TANAKA MIRAI Lab Create Perfume Inspired by Gold

The fragrance is described as a “noble, floral, oriental scent” with notes of rose, iris and oud.

Company officials hope that the partnership will help expand New Directions’ footprint in the United States and build a comprehensive e-commerce-enabled platform to serve its customers.

New Directions Aromatics Partners with Aromatic Fragrances International to Create Specialty Ingredients Platform

“We built Aromatic Fragrances in an effort to make fragrance innovation accessible and reliable for growing brands,” said co-founder Sean Riordan.

IMCD has over 80 application laboratories across 60 countries to offer co-creation and formulation support.

IMCD Opens New Life Science Hub in Cologne

The Cologne site will combine three specialized laboratory areas under one roof.

Burberry Her Parfum includes fragrance notes of cherry, pear, vanilla, moss and musk.

Burberry Introduces New Burberry Her Parfum Featuring Olivia Dean

The fragrance is described as a “fruity yet profound gourmand” scent.

Sobel most recently served as vice president of research and innovation at McCormick.

Bedoukian Research Appoints Robert Sobel as New CEO

“Its an honor to join Bedoukian Research during this pivotal period of growth,” Sobel said.

As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health.

Not Your Mother's Launches Scent-Driven Hair Care Collection

As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and hair health, alongside a desire for joyful, feel-good self-care that supports both mood and hair needs.