Lancôme has completed its first harvest of organic Centifolia roses from its Grasse estate, where the company also cultivates other plant and flower species.
The harvest begins in early May, at sunrise until noon, before the flowers open, designed to allow for optimal freshness.
Françoise Lehmann, Lancôme Global brand president, “On the occasion of World Biodiversity Day (tomorrow), we are happy to have completed our first harvest of roses in our estate in Grasse. The organically grown fields feature a rich biodiversity and illustrate in tangible ways Lancôme's commitments in matters of sustainability and biodiversity. Renewable agricultural practices, the cultivation of organic roses, the irrigation system aiming at near self-sufficiency in water, the ultimate objective of using all parts of the rose (zero waste)—are all proof of our commitments in favor of biodiversity. We are proud to cultivate organic Centifolia rose in Grasse on this exceptional Ecocert-certified land. Our fields will eventually produce around 6 tons of roses per year, which will be used in future Lancôme fragrances. As part of our anchorage in Grasse, we are contributing to protecting the region's unique heritage and resources and preserving various forms of biodiversity of this ecosystem.”
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