Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, said a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.
In the blog post, Phelan wrote: "This [25-34] group represents 21% of the men who both use and purchase fragrance. When they purchase a fragrance gift set, they are more likely to do so because it contains a skincare and/or shaving product – nearly three times more likely than 18-24 year olds, and nearly twice as likely as 35-44 year olds."
