On April 23, 2025, home fragrance brand ZEYA made its retail debut with a portable diffuser and four functional scents. The diffuser uses a proprietary fan system to scent up to 300 cubic feet of space.
“I have always been inspired by scent and known for my seasonal ‘scent-scapes’ at home but wasn’t able to find fragrance products with transparent ingredients that were pet-safe and baby-safe,” said founder and chief executive officer Aimee Blank. “Through the combination of modern technology and high-quality fragrances, we were able to create the first true innovation to home fragrance in decades, bringing clean, better-for-you and luxurious fragrance products into the home that are affordable and bring joy."
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens. The fragrances are crafted with research-backed formulas to enhance mood, focus and relaxation.
ZEYA is currently available for purchase on the brand’s website and will launch at 700 Target stores in the United States beginning April 27, 2025.
Fragrance Highlights
Welcome: Blackberry, grapefruit, vetiver
Epilogue: Sandalwood, fig, coconut milk
Conversation: Mint, bergamot, amber, suede
Third Date Vibes: Saffron, honeyed rose, cedarwood, musk
