Euromonitor released a report on the top 10 global consumer trends in 2022, giving a glimpse into the topics that will be at the forefront of consumer discussion in 2022.
Related: Recent F&F E-Commerce News Roundup
Some of the trends discussed in the report include:
Backup Planners
Consumers find creative solutions to find products as supply chain disruptions cause massive shortages.
Climate Changers
In 2021, 35% of global consumers actively reduced their carbon emissions, driving environmental activism for a net-zero economy.
Digital Seniors
Virtual solutions must be tailored to the needs of an expanded online audience, including older consumers.
Financial Aficionados
More than half of global consumers believe they will be better off financially in the next five years.
The Great Life Refresh
Consumers focus on personal growth and wellbeing, making drastic life changes that reflect their values, passions and purpose.
The Metaverse Movement
Immersive, 3D digital ecosystems begin to transform social connections. Global sales of AR/VR headsets grew 56% from 2017 to 2021, reaching $2.6 billion last year.
Pursuit of Preloved
Secondhand shopping and peer-to-peer marketplaces flourish as consumers seek unique, affordable and sustainable items.
Rural Urbanites
Consumers are relocating to safer, cleaner and greener neighborhoods.
Self-Love Seekers
Authenticity, acceptance and inclusion are at the forefront of lifestyle choices and spending habits as consumers embrace their truest selves.
The Socialization Paradox
In 2021, 76% of global consumers took health and safety precautions when leaving home, reflecting the worry about the return to pre-pandemic life.
Alison Angus, head of lifestyles at Euromonitor International, said, “Businesses need to transform alongside rapidly evolving consumer preferences. Reverting to a pre-pandemic playbook will not likely generate the same results moving forward.”
