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Section: Fragrance > Trends

P&F+ columnist took the stage at Flavorcon 2022, see what toher trends she’s weighed in on over the last two years.

Forward Thinking Column Tracks F&F Trends

P&F+ columnist took the stage at Flavorcon 2022, see what other trends she’s weighed in on over the last two years.

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Yankee Candle Burns Bright With Elevation Collection

The line of candles will feature fall-inspired candles for everyday uses and occasions.

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Old Spice Sets Sail With Red Collection

Taking inspiration from current trends, Old Spice has released its Red Collection of scented body products.

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CPL Aromas Showcases at Making Cosmetics Milan

CPL Aromas Italy recently exhibited at the 2017 Making Cosmetics Milan, where they featured a selection of its eau de toilette products.

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Firmenich Continues Progress in Renewable Energy Adoption

Firmenich now has 65% of its manufacturing electricity generated from renewable sources.

Study: Imagined Odors Can Enhance Consumer Respose

A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

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Cold Pressed: Not Just for Juice Anymore

OZNaturals launched a new cold-process formulation method to eliminate the need for heat and harmful chemicals. OZNaturals is slowly working to manufacture its entire product line to cold-processed skincare

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Manscaped and Whiff, Inc. Partner for Cologne

Manscaped and Whiff, Inc. have partnered to create Manscaped Refined cologne, a male fragrance with notes of citrus, jasmine and vetiver.

The Last Word: Fragrance as Consumer Influencer

"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.

Creativity and Research A New Compatibility

Looking at maps like these is a fairly imprecise thing. These maps are averages and general, but what we have the ability to do for the perfumer is to make use of the reference set. We can show this map but really not as our last word on the subject, but as our first advice about a general direction.

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L'Oréal Commits to Disclosing Fragrance Ingredients

Following a U.S. PIRG petition that received over 6,000 signatures, L'Oréal has announced plans to disclose fragrance ingredients for its products.

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Clean Reserve Releases Avant Garden Collection

Created with sustainable ingredients, the recent Avant Garden Collection by Clean Reserve includes six fragrances created by top fragrance houses.

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18.21 Man Made Offers Tobacco Spirits Cologne

Created with a Prohibition Era vibe, the 18.21 Man Made Sweet Tobacco Spirits is a masculine cologne with tobacco, citrus, vanilla, saffron and musk notes.

Holiday Retail Report Reveals New Consumer Expectations

EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Two Sense: Fragrance Marketing & Understanding Consumer Perception

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.

Unlocking Fragrance Consumer Trends in Western Europe

A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.

Some sweet launches this summer include new ice cream launches, Starburst Air Gummies and even ice cream perfumes.

Check Out These Recent Summer Confectionery Launches

Some sweet launches this summer include innovative ice cream and candy flavors— and even ice cream-inspired perfume.

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