Two Sense: Fragrance Marketing & Understanding Consumer Perception

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
PEXELS

Fragrance curator, Mark Knitowski, is back on the Two Sense podcast! This time, Knitowski lends his knowledge of consumer perception. From the scent itself to the color of the juice to the bottled presentation, Knitowski unveils what factors drive consumer purchases and the key to fragrance marketing. What do you want to hear Knitowski dig into next? Email jrimensnyder@allured.com.

Happy listening!

More in Audio