[podcast] Can the Fragrance Industry Adopt a Common Vernacular for Consumer’s Sake?

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The Two Sense podcast returns with two former guests, Alison Freedman (senior flavorist, dsm-firmenich) and Mark Knitowski (president, MAK E2E consulting) to discuss how the fragrance industry could adopt a more palpable language for consumers. Freedman brings her background of sommelier training to the table in hopes of aligning on vernacular from formulation to marketing for fine fragrances on the shelf.

Tune in below!

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