[podcast] You Can’t Insure Your Nose: A Conversation with The World Taste & Smell Association

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You can't insure your nose! COVID-19's side effects of anosmia put perfumers, flavorist, chefs and all professionals who rely on their senses of taste and smell jobs at risk. How can we create community and raise awareness for individuals experiencing loss of taste and smell or distressing distortions of these senses? 

The World Taste & Smell Association president and executive director, Stephanie Feuer, alongside co-founder Mindy Yang, joins Perfumer & Flavorist+'s managing editor, Jenna Troyli, for a fresh episode of the Two Sense Podcast. 

The World Taste & Smell Association, a 501(c)(3) non-profit organization, is committed to enhancing the appreciation of our senses of taste and smell and their profound impact on overall well-being, mental health, safety, and social connectivity.

Feuer will take the Flavorcon 2024 stage in Atlantic City this October to discuss "Navigating the World of Smell and Taste Dysfunctions." More on the session below!

👉🏽 Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.

Navigating the World of Taste & Smell Dysfunctions 

"I used to love lemonade, but now it smells like toxic waste."

"Some of my favorite things now taste awful: chocolate, coffee, peanut butter, boiled eggs, anything grilled/toasted... strawberries and cherry tomatoes taste weird."

"I never thought toothpaste could taste rotten, but here we are."

These poignant statements reflect the experiences of some of the 27 million people still grappling with smell or taste loss after COVID-19. Even before the pandemic, 1 in 5 people 40+ in the U.S. reported some taste alteration. This enlightening session will delve into the terminology, meanings, and profound impacts of these all-too-common sensory challenges.

Attendees will hear a comprehensive overview of the most prevalent taste and smell dysfunctions and their myriad causes, from Alzheimer’s to cancer treatments, genetics to zinc deficiency. This session will also look at research on what triggers these distortions. Powerful narratives and anecdotes will illuminate everyday struggles from navigating "safe foods" to developing innovative coping strategies.

Attendees will gain a nuanced understanding of the personal toll of these challenges, as well as their impact on industries including food and beverage, hospitality, consumer goods and healthcare. The speaker will also share how the flavor industry might overcome this hurdle and how to approach a remedy from "safe" food products.

New to Flavorcon?

Flavorcon is designed to give flavorists and product developers the tools they need to succeed in an increasingly complex market, Flavorcon will connect the dots among emerging R&D advances, food and beverage market and flavor trends, and supply chain innovations. The two-day conference will include a series of data/analytics presentations, interactive educational talks and panel discussions featuring some of the industry’s leading experts. Attendees will come away inspired with new tools and connections to create flavorful wins and products consumers love.

👉🏽 Register now to set your flavor innovation agenda; 1-day passes are available, as are group rates.

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