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Section: Fragrance > Trends

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Study Finds Natural Niche Brands Prime for Acquisition

Consumer demand for natural personal care products is driving a major shift from niche distribution channels to more mainstream mass retail outlets, which is triggering a sharp increase in sales, according to a recent study by Kline & Company.

Private Labels Turning the Tables on National Brands

A recent Datamonitor report takes note of the category’s increasing dominance in India.

Karyn Khoury, senior vice president, Estée Lauder

EXCLUSIVE WPC PREVIEW: Going Back to Move Forward

The economic crisis is rapidly changing the way the fragrance industry operates; Karyn Khoury explains why that’s not necessarily a bad thing and how suppliers and marketers can reconnect and reengage with consumers.

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The Juice: Mandy Aftel – Changing the Perfume Game

Mandy’s avant-garde approach to perfume and flavor has created a portfolio of work that inspires her customers and readers.

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Scent and Sorcery: An Occult Excursion into Sensory Perception

What's unknown about scent could be left to a little magic. Jeanette Andrews, performance artist and magician, shares how scent, sensory perception and magic can be combined to entice more than our senses.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Linda G. Levy Named President of The Fragrance Foundation

"She is a well-respected industry executive who has diverse marketing and retail experience and is truly passionate about fragrance."

Photo provided by Experimental Perfume Club.

Layer as You Like With Experimental Perfume Club’s Collection

The brand's collection includes three fragrances designed to be layered.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts.

The Impact of Fragrance on Enhancing Pheromones and Attraction

Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.

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Christian Dior and Louis Vuitton Offer New Perfume Workshops

“Les Fontaines Parfumées” are the creative perfume workshops that have been developed by the master perfumers of Christian Dior Parfums and Louis Vuitton.

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SEPAWA Congress Explores Fragrance in Home and Personal Care

The three day congress will feature a range of topics related to the personal care and home fragrance industry, including allergen labeling, IFRA standards and naturals in cosmetics.

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Thinking Holistically at WPC With Eric Korman of Phlur

Eric Korman, founder and CEO of Phlur, will be presenting at WPC about rethinking the fragrance supply chain and telling a multisensory story to consumers.

P&G Seeks Scent Connection with Consumers Through Gain Brand

One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.

Father's Day 2021 Fragrance Sales Shoot Past 2019 Results

Scent is back in a big way, with results up 68% compared to the holiday period of 2020.

The Perfumer Notes column covers a wide variety of materials with insights from different perfumers.

[update] Discover The Latest "Perfumer Notes" Columns of 2022

In this monthly column, perfumers share various insights behind a chosen ingredient in formulations and beyond.

ResearchAndMarkets projects the global perfume market to reach $47.6 billion by 2027, growing at a 6.1% CAGR.

ResearchAndMarkets: Global Perfume Market Trends Through 2027

ResearchAndMarkets projects the global perfume market to reach $47.6 billion by 2027, growing at a 6.1% CAGR.

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