In April 2016, Vogue named Mandy Aftel’s Fig as one of the 10 natural perfumes that are changing the gamea. The game is the perfume scene – and despite the hand-wringing of many commentators about the avalanche of new perfume launches, we are in a new golden age of perfume where the ability of people to connect and organize themselves over a mutual interest on the internet has enabled the rise of the artisanal perfumer—as well as levelled the playing field for mass market and niche brands.
