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Father's Day 2021 Fragrance Sales Shoot Past 2019 Results

Jul 12th, 2021
Jeb Gleason-Allured
Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.
Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.

Following on the heels of promising Valentine's Day and Mother's Day fragrance sales, Father’s Day appears to be driving even greater momentum for the category. Per a new NPD analysis, 62% of U.S. consumers surveyed in early June "reported they intended to purchase a gift for the occasion."

In addition, 17% of consumers reportedly planned to purchase fragrance products, a greater share than for male skin care or grooming.

The analysis by Jacquelyn Wenskus, director, fragrance category analyst, beauty, for NPD, noted: "During the two weeks leading up to Father’s Day, men’s fragrance sales increased 68% compared to 2020, and rose 44% compared to 2019."

Report download: Fragrance & Well-being in the New Normal

This is more growth than even the success of Mother's Day 2021, Wenskus explained.

What's trending? Per NPD: "high-concentration juices, larger sizes, and artisanal and European designer brands."

Wenskus signed off by noting the strong potential for a very happy 2021 holiday season.

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