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Section: Fragrance > Trends

Arabian Oud is a significant market leader in the Saudi Arabian fragrance market.

Report: Saudi Arabia Fragrance Market Expected Growth

Increased interest in grooming and overall health and rising disposable incomes are a few factors driving the Saudi Arabian fragrance market.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

The list matches Dolce & Gabbana's 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.

Scentbird Matches Latest Fragrances to Zodiac Signs

The list matches Dolce & Gabbana 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.

arianagrandeperfume / via Instagram

Ariana Grande Fragrances Hit $150 Million Global

Luxe Brands has announced the Ariana Grande fragrance brands has exceeded $150 million in retail sales.

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Waft This Way: Women’s Fragrance Trends Report

Scent cocktails, multifunctional fragrances and gender-bending wafts usher the fragrance and perfume market into 2017.

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India: The Crossroads of Flavor and Fragrance

There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.

Fragrance Q&A: Consumer Concerns and Industry Reality

As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.

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A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

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U.S. Home Fragrance Market Glows in 2017

Influenced by e-commerce and unique retail models and led by the candle market, the home fragrance market saw strong growth in 2017.

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Are Men the New Face of Fragrance?

With the increase in the number of launches and continued interest in the category, the men’s fragrance segment is expanding and growing.

Survey: No 'Lipstick Effect' for Premium Fragrance

According to a recent Datamonitor survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.

Bell Researches Wipes Market for Latest Fragrances

Fragrance trends for baby, personal care and household categories

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Two Sense: Fragrance Marketing & Understanding Consumer Perception

In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.

Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.

Unlocking Fragrance Consumer Trends in Western Europe

A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.

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Top 5 Fragrance Headlines of June 2025

Check out what our readers connected with the most last month.

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Home Fragrance: Air Care in the US Market

The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.

The World Flavor and Fragrance Industry 1979-1981

Since 1979, the world flavor and fragrance industry has experienced a period of lower profitability brought about by lower nominal (calculated in current U.S. dollars and local currencies) and real (quantity) growth rates as well as increased competitive pressures. Table I analyses in detail worldwide sales of 35 public and private companies (16 individually and 19 collectively) during the period 1979-1981 (with growth rates in current U.S. dollars and local currencies).

The Challenge of "Natural;" Flavor and Fragrance Trends

Highlights from the WFFC fall meeting

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