A report from ResearchAndMarkets.com* indicates that the Saudi Arabian fragrance market will likely grow to $3.8 billion at an 8.2% CAGR by 2030. Rising disposable incomes, e-commerce growth and evolving beauty trends were identified market drivers.
Report: Global Perfume Market Value
There is a growing focus on grooming and overall health, with more people going to the gym and concerning themselves with masking foul orders.
Synthetic fragrances remain popular in Saudi Arabia and the demand for eau de pafum is expected to grow. The western region of Saudi Arabia holds the largest share in its fragrance market.
Per the report, the unisex category is projected to dominate the Saudi Arabian fragrance market, while the online category is expected to experience the quickest growth.
Market leaders include Arabian Oud, Unilever Group, L'Oreal S.A., The Procter & Gamble Company, The Estee Lauder Companies Inc., Elizabeth Arden Inc., Avon Products Inc., Calvin Klein Inc. and Symrise AG.