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Section: Fragrance > Trends
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Are Men the New Face of Fragrance?
With the increase in the number of launches and continued interest in the category, the men’s fragrance segment is expanding and growing.
Jun 19th, 2018
Survey: No 'Lipstick Effect' for Premium Fragrance
According to a recent Datamonitor survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.
Jun 26th, 2009
Bell Researches Wipes Market for Latest Fragrances
Fragrance trends for baby, personal care and household categories
Dec 31st, 2008
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.
Unlocking Fragrance Consumer Trends in Western Europe
A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.
May 1st, 2024
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Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
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Home Fragrance: Air Care in the US Market
The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.
Dec 31st, 2008
The World Flavor and Fragrance Industry 1979-1981
Since 1979, the world flavor and fragrance industry has experienced a period of lower profitability brought about by lower nominal (calculated in current U.S. dollars and local currencies) and real (quantity) growth rates as well as increased competitive pressures. Table I analyses in detail worldwide sales of 35 public and private companies (16 individually and 19 collectively) during the period 1979-1981 (with growth rates in current U.S. dollars and local currencies).
Apr 13th, 2016
The Challenge of "Natural;" Flavor and Fragrance Trends
Highlights from the WFFC fall meeting
Jan 23rd, 2012
Higher in-store prices and consumers' desire for luxury and high-concentration fragrances are driving the category toward a strong holiday 2022 season; photo by Yaroslav Shuraev at Pexels.
Why 2022 Prestige Fragrance Sales Are Up 4%
During the holiday period, fragrance continued to feature fewer discounts and spending patterns that favored higher-priced products such as high-concentration scents and luxury brands.
Dec 16th, 2022
The fragranced portion of this issue digs into fragrance marketing, shifts in consumer trends and sustainability.
Leading Consumer Demands Shaking Up the Fragrance Industry
The February 2023 issue also digs into better-for-you flavor formulations.
Feb 1st, 2023
KIERIN NYC fragrance collection, embodying the inspirational vibes of a pivotal generation: Highline Flirt, Nolita Noir, Santal Park and Sunday Brunch inspired by a culturally diverse, motivated and thoughtful city lifestyle. (PRNewsfoto/KIERIN NYC)
Kierin NYC Launches Fragrances Inspired by The City
Ahead of its BeautyCon NYC official launch, Kierin NYC has released details about its debut collection of fragrances inspired by the city.
Apr 13th, 2018
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Featured Job: Senior Perfumer at Seluz Fragrance Company
Seluz Fragrance Company is seeking a senior perfumer to help develop fragrances at its Istanbul, Turkey headquarters.
Jul 13th, 2017
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Eau Boy: Thierry Mugler Announces New Alien Fragrance
Get ready, Alien fans. Thierry Mugler's energetic and striking new fragrance, Alien Eau Sublime, will hit the market in early 2017.
Jan 3rd, 2017
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The Arabian Peninsula: A Global Hub of Fragrance
Aslan Gülçiçek, MG Gülçiçek International, was invited to speak at the International Federation of Essential Oils and Aroma Trades conference in Dubai on the market dynamics of the Arabian Peninsula on September 26, 2016.
Sep 27th, 2016
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Fragrance Trends Move Towards Unisex Scents and Customization
Consumers are looking towards unisex fragrances and products that provide a flexible approach to customizing their evolving scent wardrobe.
Sep 20th, 2016
Seven Predicts Fragrance Trends for Autumn-Winter 2015/16
Trends include the return of oud, the enduring popularity of rose and a focus on leather notes in next year’s fragrance collections.
Sep 15th, 2014
Fragrance, Essence Manufacturing in China Growing 14.5% Annually
Report says the large domestic market, accessible labor pool and rich aromatic plant resources have fueled growth
Oct 8th, 2012
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