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Section: Fragrance > Trends

The Last Word: Fragrance as Consumer Influencer

"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Opinions: Quality Issues in the Fragrance Industry

When cutting costs means cutting corners, the whole industry is in danger—and the customer has noticed. Our industry has a problem. As fragrance houses merge, there are not as many players as there once were. We now see this shrinking pool of houses fighting for clients and business.

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Sustainable Fragrances 2011: the Age of Transparency

From field to store shelf, the industry faces ongoing ingredient sourcing and disclosure challenges

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Bringing Transparency to Fragrances in Cleaning Products

"This is a core piece of our corporate responsibility program and committment to transparency as a wholte at Clorox," says Aileen Zerrudo, the company's director of corporate communications. "We felt that we wanted to address that interest [by consumers] in knowing what's in cleaners."

According to Trendalytics, fall favorite fragrances are leaning into earthy scents and fruity notes.

Top 2023 Fall Fragrances According to Trendalytics

According to Trendalytics, fall favorite fragrances are leaning into earthy scents and fruity notes.

These fragrances are marketed for their mood-enhancing and wellness properties.

Functional Fragrances Gain Traction in Indonesia: Data

These fragrances are gaining traction amid growing awareness about mental health and increased stress levels.

Arabian Oud is a significant market leader in the Saudi Arabian fragrance market.

Report: Saudi Arabia Fragrance Market Expected Growth

Increased interest in grooming and overall health and rising disposable incomes are a few factors driving the Saudi Arabian fragrance market.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

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Top 5 Fragrance Headlines of January 2025

Learn more about which fragrance articles caught readers' eyes last month.

The list matches Dolce & Gabbana's 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.

Scentbird Matches Latest Fragrances to Zodiac Signs

The list matches Dolce & Gabbana 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.

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Ariana Grande Fragrances Hit $150 Million Global

Luxe Brands has announced the Ariana Grande fragrance brands has exceeded $150 million in retail sales.

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Waft This Way: Women’s Fragrance Trends Report

Scent cocktails, multifunctional fragrances and gender-bending wafts usher the fragrance and perfume market into 2017.

Seven Forecasts Spring-Summer 2014 Fragrance Trends

Seven expects floral, fruity and gourmand notes will influence next year’s fragrance compositions.

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India: The Crossroads of Flavor and Fragrance

There are eight magical ingredients that enhance both, traditional Indian cuisine and perfume. Angad Rai, master Indian specialty chef, Trident Bandra-Kurla-Mumbai, and Krishan Mohan, perfumer, share their creations and the role these ingredients play in each.

Fragrance Q&A: Consumer Concerns and Industry Reality

As consumers become increasingly aware of how fragrances touch their lives through everyday products, the industry needs to provide truthful, educational and positive responses to critical comments.

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A Closer Look at Personal Care Fragrance

Changing markets, men’s grooming, aging consumers, natural ingredients and more.

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U.S. Home Fragrance Market Glows in 2017

Influenced by e-commerce and unique retail models and led by the candle market, the home fragrance market saw strong growth in 2017.

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