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Section: Fragrance > Trends

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Fresh Summer Fragrances Are Mint to Be

Move over, gourmand. Fresh, airy and unexpected scent combinations are popular for summer 2017.

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Perfume and Deodorant Drive India’s Fragrance Market

The Indian fragrance market presents a CAGR of 32.21 percent from the past five years, expecting a growth of more than ten times that in 2021.

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Creating Non-alcoholic Fragrances With Reimar Bruening

During this Petit WPC session, Reimar Bruening, Ph.D., will present how hydrocarbon solvents from renewable botanical sources can be used as natural alternatives to silicones and how they can be used to create non-alcoholic fragrances.

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Communicating Fine Fragrances at World Perfumery Congress

Get the story on fine fragrances at the World Perfumery Congress, where Christophe Laudamiel and Josiah Ryan of CNN will be presenting their initiative to inform the public about fragrances.

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The Fragrance Foundation Announces 2018 Notables Class

Rising professionals across industries are recognized for creativity, leadership and passion.

According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.

Kline Outlines Trends Driving Holiday Fragrance Sales

From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.

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Fragrance Trends on the Air Care Market

From charcoal and cannabis to gender neutral and free-from, younger consumers are driving changes in the air care industry.

The Last Word: Fragrance as Consumer Influencer

"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Opinions: Quality Issues in the Fragrance Industry

When cutting costs means cutting corners, the whole industry is in danger—and the customer has noticed. Our industry has a problem. As fragrance houses merge, there are not as many players as there once were. We now see this shrinking pool of houses fighting for clients and business.

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Sustainable Fragrances 2011: the Age of Transparency

From field to store shelf, the industry faces ongoing ingredient sourcing and disclosure challenges

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Bringing Transparency to Fragrances in Cleaning Products

"This is a core piece of our corporate responsibility program and committment to transparency as a wholte at Clorox," says Aileen Zerrudo, the company's director of corporate communications. "We felt that we wanted to address that interest [by consumers] in knowing what's in cleaners."

According to Trendalytics, fall favorite fragrances are leaning into earthy scents and fruity notes.

Top 2023 Fall Fragrances According to Trendalytics

According to Trendalytics, fall favorite fragrances are leaning into earthy scents and fruity notes.

These fragrances are marketed for their mood-enhancing and wellness properties.

Functional Fragrances Gain Traction in Indonesia: Data

These fragrances are gaining traction amid growing awareness about mental health and increased stress levels.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

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Top 5 Fragrance Headlines of January 2025

Learn more about which fragrance articles caught readers' eyes last month.

Arabian Oud is a significant market leader in the Saudi Arabian fragrance market.

Report: Saudi Arabia Fragrance Market Expected Growth

Increased interest in grooming and overall health and rising disposable incomes are a few factors driving the Saudi Arabian fragrance market.

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Bell Flavors & Fragrances Unveil 2018 Spark Trends

Bell Flavors & Fragrances have revealed new Spark trends, which highlight emerging consumer trends in flavor and fragrances.

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