Bell Flavors & Fragrances has announced new Spark trends for 2018.
Spark is a resource for new and emerging consumer trends, flavors and fragrance inspirations. Flavor trends include consumers making “healthy-ish” decisions, Mediterranean flavors and food from China’s eight culinary regions.
Among the fragrance trends are classic notes from the French countryside, scents from America’s less-traveled destinations and “the scents that can only be discovered as you flip through the pages of a novel.”
“Bell’s Spark trend program has evolved over the years to become a dynamic program that analyzes different data points combined with consumer insight to generate trend forecasts for flavor and fragrance predictions and concepts,” said Bell’s vice president of marketing Kelli Heinz. “Each year Bell validates our past predictions to see where they have matured in the market place and our success rate has been spot on for each Spark trend further validating our unique trend curation process. We are excited to ignite your creativity and inspire your senses for future flavor and fragrance developments.”