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Section: Fragrance > Trends

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Emerging Trends Driving Innovation in Fragrance

Managing editor Jenna Rimensnyder shares her taps Mintel analyst to discuss how fragrances will have to adapt to new macroeconomic contexts, and provides insight into the June 2023 issue.

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

Brooklinen's Bright Idea offers scent notes of geranium, vetiver and cardamom.

Recent and Upcoming Launches in Fragrance

From fine fragrances and candles to sustainable packaging and holiday exclusives, here are the latest headlines in fragrance launches.

Traackr ranks beauty brands based on their VIT Score, which measures visibility, impact, and trust.

Traackr Announces Top 10 Fragrance Brands

Sol de Janeiro tops the list as number one fragrance brand.

Retail prices for fragrances rose 15% in 2021, versus 2020, after averaging a 5% increase during the two years prior.

Average Prestige Fragrance Prices Are Going Up

Premium luxury brands and private designer collections command higher price points and experienced market share gains in 2021.

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Calling All Fragrance Artists, WPC Wants You

The World Perfumery Congress (WPC) has announced its first-ever art exhibit for its 2018 event. Artists looking to showcase their artistic work are encouraged to submit exhibit proposals.

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Fresh Summer Fragrances Are Mint to Be

Move over, gourmand. Fresh, airy and unexpected scent combinations are popular for summer 2017.

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Perfume and Deodorant Drive India’s Fragrance Market

The Indian fragrance market presents a CAGR of 32.21 percent from the past five years, expecting a growth of more than ten times that in 2021.

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Creating Non-alcoholic Fragrances With Reimar Bruening

During this Petit WPC session, Reimar Bruening, Ph.D., will present how hydrocarbon solvents from renewable botanical sources can be used as natural alternatives to silicones and how they can be used to create non-alcoholic fragrances.

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Communicating Fine Fragrances at World Perfumery Congress

Get the story on fine fragrances at the World Perfumery Congress, where Christophe Laudamiel and Josiah Ryan of CNN will be presenting their initiative to inform the public about fragrances.

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The Fragrance Foundation Announces 2018 Notables Class

Rising professionals across industries are recognized for creativity, leadership and passion.

According to Kline, department stores are creating more shelf space for niche brands. Whether it be online or in-store, department stores are broadening their selection.

Kline Outlines Trends Driving Holiday Fragrance Sales

From a focus on e-commerce marketing to a resurgence of '90s trends, here are the factors set to solidify strong fragrance sales.

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Fragrance Trends on the Air Care Market

From charcoal and cannabis to gender neutral and free-from, younger consumers are driving changes in the air care industry.

The Last Word: Fragrance as Consumer Influencer

"Fragrance is one of the key elements of personal care and home care products,” says Dominique Bession, category brand fragrance manager at Unilever.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Opinions: Quality Issues in the Fragrance Industry

When cutting costs means cutting corners, the whole industry is in danger—and the customer has noticed. Our industry has a problem. As fragrance houses merge, there are not as many players as there once were. We now see this shrinking pool of houses fighting for clients and business.

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Sustainable Fragrances 2011: the Age of Transparency

From field to store shelf, the industry faces ongoing ingredient sourcing and disclosure challenges

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Bringing Transparency to Fragrances in Cleaning Products

"This is a core piece of our corporate responsibility program and committment to transparency as a wholte at Clorox," says Aileen Zerrudo, the company's director of corporate communications. "We felt that we wanted to address that interest [by consumers] in knowing what's in cleaners."

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