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Type: Article

Section: Fragrance > Trends

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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Forward Thinking: Enchanted By Vanilla

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

Forward Thinking: Sweet on Vanilla

Vanilla has warmed its way into flavorists' and perfumers' palettes as a classic, yet on-trend ingredient

The Last Word: Sustainable Beauty in Naturals—Ylang-ylang and Vanilla

A conversation with Michel Girard, Remi Pulverail and Rodrigo Flores-Roux of Givaudan.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

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The Future of Fragrance: World Perfumery Congress 2016

This year's congress brought together more than 1,100 attendees worldwide to discuss what makes "scents" in fragrance sustainability.

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Forward Thinking: Fragrances of the Moment

Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F

In a Q&A with Amy Marks-McGee, we learn how the F&F industry is driven through various wellness brands and products. She dives in further with explaining how delivery systems and sustainability are driving wellness product development.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

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The Scent of Home: From the Bedroom to the Living Room

As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

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