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Type: Article

Section: Fragrance > Trends

Japan: A Fragrance & Flavor Journey

A sensory exploration from the WFFC

Is There A Reason To Wear A Fragrance?

If we treat our products with respect, and motivate professional people to promote sales in a creative way, we can be assured that people will continue to buy and wear fragrance in increasing numbers. They have done it for thousands of years. Why should they stop now? People like to be noticed, remembered, identified, feel euphoric, attractive and considered elegant.

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Royalty And Fragrance: A Tale Of Two Palaces, Part 1

In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.

A look at the recent launches in citrus-inspired fragrances.

Scents of Citrus

A look at the recent launches in citrus-inspired fragrances.

Forward Thinking: Citrus in the Limelight

Citrus’ refreshing effervescence is still appealing to palettes.

A stop at Spice Market provided a taste of Asian-inspired street food.

WFFC Trend Excursion Pursues Novel F&F Combinations

From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.

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Editor's Note: The Meaning of Wellness

The wellness movement is transforming product development to influence peace of mind in a noisier, more frenetic and faster-paced society. According to a report by the 2018 Global Wellness Economy Monitor, the global wellness economy was valued at $4.2 trillion in 2017, with personal care and nutrition driving its growth.

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The Rise of Molecules

The March 2018 issue of Perfumer & Flavorist magazine will take a closer look at synthetics, like muguet molecules, and their role in a sustainable F&F future.

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Forward Thinking: Fragrances of the Moment

Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

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