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Type: Article

Section: Fragrance > Home Care

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions.

The Laundress and Aromatherapy Associates Merge Wellness and Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

The new ICATS courses are written by a team of industry experts and academics with decades of experience in the aroma trades.

ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer

The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.

Organizations from across the flavor and fragrance industry have been working to secure essential status, maintain the supply chain and ensure regulatory standards are met.

Life as We Know It: Creating the New Normal in the Age of COVID-19

Where do we go from here? We gathered insights from industry organizations on everything from navigating new regulations to sparking creativity in crises.

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Belle Aire Creations introduces Patented Hydra Technology: a water-based innovation shaping the future of fragrance

Sustainable, alcohol-free, fragrance formulation with staying power? Discover how with Belle Aire Creations’ groundbreaking Patented Hydra Technology.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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Multidimensional Fragrances at Home

How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.

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Scent and Efficacy in Home Care

Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.

Fragrance in Good Times and Bad

Givaudan’s Michael Carlos on how the economic crisis could reshape the industry.

Soap, Detergent and Household Product Fragrance Trends

National Product displays. In recent years certain tendencies have been consistent in the U.S. household products market. While we hesitate to call any action in the market a trend, there are certain consistent traits in the U.S. marketplace. First and most obvious is the over all high quality of perfume in almost every market segment. We believe three major product factors contribute to this quality improvement:

Michael Carlos, Givaudan.

Fragrance in Good Times and Bad

Givaudan's Michael Carlos on how the economic crisis might reshape the industry.

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Editor's Note: Amplifying the Senses

As an industry, how can the synthetics story be told to fit the current landscape? This issue we look at Tide's scent of clean, a review of one of the recent FEMA GRAS materials in flavor formulations, patenting fragrance isomers and more.

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Augeo®: Quality improvement to meet customer needs

Safe, low odor, bio-sourced, readily biodegradable, with low VOC and a certified carbon footprint, Augeo® offers high solubilization power and sustainable alternatives to petrochemicals like DPG, ensuring an efficient solution.

Creative Perfumery in the Soap and Detergent Field

Perfumery applications. This short view on economy illustrates the importance of soap and detergent perfumery.

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Fragrance Ingredient Communication: Negotiating and Implementing California’s SB 258

Also known as the Cleaning Products Right to Know Act, SB 258 presented an opportunity for the International Fragrance Association North America to engage all stakeholders for meaningful fragrance ingredient communication.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

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