One never knows when a trend becomes more than a tendency to imitate. Innovators create while followers surge along in a declining “trend.”
In recent years certain tendencies have been consistent in the U.S. household products market. While we hesitate to call any action in the market a trend, there are certain consistent traits in the U.S. marketplace. First and most obvious is the over all high quality of perfume in almost every market segment. We believe three major product factors contribute to this quality improvement:
--perfumer specialization—in the last ten years the role of the household products perfumer has been recognized as the equal to cologne or general perfumers.