Flavors and fragrances are often compared to music. When considering this issue’s focus on synthetics, I think of acoustic instruments and their materials. Acoustic instruments can be made by materials found in nature. Think: animal hide made for drums, guitars made by now endangered rosewood, flutes made from reeds; while synthetic materials like carbon fiber can offer sustainable, eco-friendly and cost-effective accessory replacements, like a violin bow. Yet, using synthetic materials to recreate the whole violin would result in a different sound entirely–while using some synthetic parts strategically can create a unique combination of materials resulting in beautifully amplified harmonious sounds. Similarly, F&F’s use of natural and synthetic materials together in formulations can do the same; one often helping to amplify the properties of the other for an enriching sensorial experience.