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Ambient Scent
Mane’s Growth Playbook for a Fragmented Fragrance Economy
From AI-driven creation and insight to the power of biotech acquisitions.
Trends
AI Perfume Tops Charts on Exploding Topics
According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.
Trends
Fragrance at an Inflection Point
Recent signals point to an industry entering an era of augmented creativity and new horizons.
Ingredients
Eurofragance Unveils Mood-Boosting Fragrances Powered by Captive Ingredient Euphorion
The ingredient functions as a trigeminal nerve activator, generating a refreshing and long-lasting cooling sensation.
Fine Fragrance
Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.
Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”
Fragrance
Symrise Invests in Singapore to Sharpen Fragrance Development for Asian Markets
New creative hub combines real-world scent evaluation, regional consumer insights and skin cleansing expertise, with a research and innovation center planned for 2027.
Regulatory & Research
[Updated] 8 Artificial Intelligence Technology Advances in Flavor and Fragrance
Discover the latest AI platforms, technology and partnerships.
Fine Fragrance
Iberchem Senior Perfumer María Ángeles Santiago Discusses Exciting Trends & Timeless Formulations
Santiago also shares advice for new perfumers and the evolution of the industry.
Regulatory & Research
F&F Literature Review: Natural Progression in Extraction, Production and Research
A brief look at the literature gives some indication of health and wellness drivers, including natural extraction, production and modification processes; authentication techniques; and even biometric efficacy research.
Trends
Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era
Ambient Scent
Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends
Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.
Fragrance
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Regulatory & Research
Beyond the Amygdala: Decoding the Four Mechanisms of Functional Scent
Systems in the brain and the nasal pathways can help developers understand the impact of functional fragrances.
Regulatory & Research
Multi-Sensory and Storytelling Workshops for UK Prison System
Looking to add to the Perfume Stories' fragrance library, project founder Michael O'Shaughnessy partnered with Carvansons.
Fine Fragrance
Junior Perfumer Clémentine Beun on Finding her Path to Fragrance and SIMPPAR Young Perfumer’s Award
The winner of the Young Perfumer's Prize discusses the importance of her mentors and humility in learning the art of olfaction.
Trends
MANE 2025 Fragrance Leaders & Newsmakers
The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.
Regulatory & Research
Givaudan Introduces MoodScentz Fragrance Technologies
MoodScentz: a set of fragrance creation guidelines based on combinations of ingredients with mood benefits to design fragrances with a focus on three moods: Relaxing, Invigorating and Happy.
Regulatory & Research
Monell Researchers Help Build a New AI Framework for Predicting How Smells Mix
Can a machine understand whether two complex smells will be perceived as similar?
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