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Iberchem introduced its latest neuroscientific investigation program, Wavemotion, designed to scientifically evaluate the impact of fragrance on human psychology and physiology.

Iberchem, IFF, Symrise and More Further Invest Wellness in Fragrance

Discover the latest research ventures, launches and technologies.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

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Top 5 Fragrance Headlines of September 2025

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F&F Literature Review: Smell It to Believe It

In this literature review, P&F takes a look at the benefits of scent branding and some of the health benefits that come with it.

Sandra Barvaux shares, 'Our goal is to offer Aera consumers beautiful fragrances that resonate with the ambiance they desire to create in their homes.'

Evolving Home Care Market Trends According to Aera

During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.

Emmanuel Butstraen shared, 'Our focus on innovation, AI integration, and biotechnology advancements ensures we are ready to tackle new challenges and opportunities.'

dsm-firmenich 2025 Fragrance Leaders & Newsmakers

The company’s chief operating officer and president of the Perfumery & Beauty unit gives insights on how dsm-firmenich is expanding its reach in the fragrance industry.

Young woman with black hair buns wearing denim shirt holding pink and burgundy gerbera daisies against neutral background

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Woman in mauve sweater holding blue cosmetic bottle against green foliage and white flowers

The New Power of Scent in Beauty

How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.

Two women smiling at British Society of Perfumers event with floral banner backdrop

A New Chapter for British Perfumery: BSP's Current and Past Presidents Speak Out on What's Next

"I believe most perfumers are already multidisciplinary even more so now that customers may want one fragrance to fit every application!"

Givaudan says the results show that the company has managed to support customer growth, while also leveraging innovation capabilities to introduce new solutions. (Givaudan Switzerland Vernier location pictured)

Givaudan 2024 Leaders & Newsmakers

Givaudan segment leaders share the company's business accomplishments, sales performance and sustainability targets.