[poll] Impact of increased awareness of the multifunctional benefits of ingredients by younger consumers

Nov 12th, 2024

How is the younger generations purchasing habits influencing purchasing in F&F? Have some feedback? Send a note to associate managing editor Emily Little (elittle@allured.com).

How is the younger generations purchasing habits influencing purchasing in F&F? Have some feedback? Send a note to associate managing editor Emily Little ([email protected]).

Ilja from Adobe Stock

The term "multi-functional ingredients" isn't necessarily new, how have you seen the influence on the younger generation's purchasing habits considering the access to social media and other news channels?

Please take a moment to weigh in on our returning weekly poll series below!

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